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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Loyalty does not come by “delighting” them or “exceeding their expectations.” These customers speak about inconsistency - sometimes they have a very good experience, other times they do not.

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The Art of Sales Conference – Toronto on January 26th, 2015

The Pipeline

Not only that but readers of The Pipeline can take advantage not only of promotional pricing, but the Early Bird pricing in effect until December 5th, 2014. JACKIE HUBA – Customer Loyalty Expert & Bestselling Author. MARK BOWDEN – Communication Expert, Performance Trainer. JOHN JANTSCH – Wall Street Journal Bestselling Author.

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The Objective Seller #webinar

The Pipeline

Date: July 17, 2014 at 1:00 PM Eastern. As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process. The Objective Seller Webinar.

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CMO: Sales People are Cavemen

SBI Growth

The loyalty of most channel partners is dwindling. Brand loyalty is rarely the channel partner’s strong suit. Also, I invite you to sign-up for our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what marketing requires of sales to Make the Number in 2014.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . The resulting marketing plans are long, inward-focused, and detached from customer realities. .

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5 Things You Need to Know NOW to be More Successful Next Year

The Sales Hunter

Customer loyalty will continue to decrease. Blog Professional Selling Skills Sales Motivation 2014 sales motivation sales process success' If you sell in the B2B market, this same thing holds true for the customers your customers sell to. Why should a customer stay loyal to you? Copyright 2013, Mark Hunter “The Sales Hunter.”