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Three Key Metrics for Your 2015 Selling Effectiveness

The ROI Guy

Each stakeholder may be at a different point in the decision making process – some early: just getting a handle on the issues, and some late: already with a clear solution in mind. Advice: Sales reps need to be empowered to engage all stakeholders no matter what the “Point of Value” or where they are in the decision making process.

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Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. Each has a unique point of value, what matters most to them and what drives value. Percent in 2014 Gartner Forecasts 3.1%

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

This is in spite of the fact that most of it is created for sales and channel enablement purposes. A similarly scary statistic came from Docurated’s State of Sales Productivity 2015 study, which found that salespeople only spent 1/3 of their time actually selling. As much as 80% of marketing content goes unused by salespeople.

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Why Engaging Buying Committees is Your Key to 2015 Sales Success

The ROI Guy

(CEB) At the enterprise level, there are as many as 10 members in the buying decision committee? IDC) The reality is that with more decision makers, your deals are getting more complicated, and as a result your opportunities are getting stalled, and those that close are taking longer to get approved.

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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% YoY, with decision makers postponing upgrades and extending lifecycles for on-premise infrastructure as they figure out their cloud / hybrid strategies. IT Spending on the Decline? decline (compared to a paltry 1.6%

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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. At that time, we had a team of 8 SDRs who actively reached out to our potential clients via multiple channels (mostly email and telephone). Conclusion.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. I could not agree more!].