2017 Channels Demographics Marketing 
Zoominfo
MAY 5, 2019
In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.
Sales and Marketing Management
MARCH 8, 2020
Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.
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Pipeliner
AUGUST 17, 2018
Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul shares how radio as a marketing tool can be a powerful medium for promoting B2B sales and brand building.
Sales and Marketing Management
MAY 18, 2018
For example, at the 2017 Internet of Things World Conference, T-Mobile sponsored an “unpool” party to tie in to its “uncarrier” tagline and transformed the entire pool area into an immersive winter wonderland. The trick is to keep the communication channels open. Use the following methods to measure impact.
BuzzBoard
FEBRUARY 27, 2024
For astute sales professionals at digital marketing agencies, it’s a crucial concept that can produce remarkable results for your small and local business clients. Your strategy should encompass understanding who your customers are, what they want, and how they behave across various channels.
Sales Hacker
OCTOBER 31, 2018
At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.
Hubspot Sales
JANUARY 26, 2023
You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.
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