Sales and Marketing Management
SEPTEMBER 26, 2018
For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .
SBI
MARCH 26, 2019
Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Industry News. Sales Enablement. Industry News.
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SBI
FEBRUARY 26, 2019
“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. About Seismic Name. Industry News.
DiscoverOrg Sales
MAY 4, 2017
It didn’t really matter how great our sales force integration was, or how great our Marketo integration was, or how much we were cleansing their data. Get the results of our 2017 Growth Drivers Report here. Get the insights from our 2017 Growth Drivers Report. They had to see growth.
Zoominfo
MAY 21, 2020
Hey Diego, Is there any reason why you feel DiscoverOrg isn’t the best tool to have in place for you and your teams? I would say that 80% of the team are power users and proponents of [competitor] and while I know DiscoverOrg is a great tool as well there is not much I can do to sway the pendulum at this point.
Close.io
AUGUST 30, 2019
Keep in mind that 39% of mid-sized companies changed their app stack between 2017-2018. In these companies, users—who are usually not the buyers—don’t have the time or willingness to use new tools. An example of such a product is Marketo. Image source: Marketo. Image source: Blissfully.
InsightSquared
APRIL 12, 2018
I’ve worked with marketers and MarTech tools for most of my career. To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. Most recently I was head of product management at a MAP startup in Boston.
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