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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. It’s not enough to agree upon a strategy.

Strategy 130
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Executive Interview:Tom Pisello of @Mediafly

SBI

When asked by Forrester, 74% of buyers say they want sellers to not present a canned pitch, but pivot presentations / meetings to discuss what the buyer wants to talk about. The buyer designs their own story, and the seller quickly pivots to the right educational graphics, insights and recommendation guidance.

ROI 108
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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. mobile retail revenue is expected to be $339 billion in 2020, up from $207 billion in 2018. Let's review the latest eCommerce technology trends to focus on as we move through 2020.

Trends 145
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Examples 113
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Pivot Strategies and Technology to Master Sales Digital Transformation

Crunchbase

According to the Annual State of Sales by Salesforce , 57 percent of sales reps said they expected to miss their quota in 2018. Cold calling becomes cold emailing and social selling through channels like LinkedIn and Facebook. Salesforce found in 2018 that sales reps only spend around 34 percent of their time actually selling.

Pivotal 105
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Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot Sales

Data entry and administrative tasks took up so much time in 2018 that sales professionals could only spend one-third of their time making sales. Analyzing historical data, market trends, and other relevant factors offers valuable insights into sales performance, enabling managers to make informed decisions and optimize their strategies.