2018 Demand Generation Marketing Resources 
Zoominfo
FEBRUARY 1, 2018
As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. What do we mean by “direct mail marketing”? The results?
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Sales Hacker
FEBRUARY 15, 2018
15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. SAN FRANCISCO, CA – Feb.
SBI
JUNE 19, 2019
TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.
Sales Hacker
DECEMBER 8, 2017
The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. The evolution of Sales & Marketing into Revenue Ops & Customer Ops.
Sales Hacker
MAY 15, 2018
On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. As of May 2018, she serves as the CMO of Upserve.
Sales Hacker
MARCH 1, 2024
GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.
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