Accent Technologies
AUGUST 1, 2019
We all know that content plays an important part in the B2B buying cycle, but how do you know what content is moving things along and what’s falling flat? The post How B2B Content Wins in 2019 appeared first on Accent Technologies. The answer is you need a scalable and methodical approach to measuring content performance.
Sales Hacker
OCTOBER 19, 2020
From June 2019 to August 2020, my data science team at Outreach analyzed more than 12 million prospects. For example, change up your channels. Our data shows that successful reps include 9 touches across multiple channels over the course of the 14-day window. Your Window of Opportunity. Never hesitate to try a different angle.
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Miller Heiman Group
JULY 18, 2019
In this, the third in our blog series discussing the findings of the “All That Glitters Is Not Gold: 2019 World-Class Sales Practices Study,” we explore four ways that you can align your sales strategies for success, no matter the state of the market. Evaluate Your Existing Talent—and Rebuild Your Hiring Profiles.
Miller Heiman Group
OCTOBER 28, 2019
By this late stage in the buying cycle, it’s difficult for sellers to present new ideas or open buyers’ minds to alternative solutions. Customers have consistently positive interactions in every channel. Most buyers—70%—identify their needs, research potential options and target solutions long before reaching out to a seller.
Sales and Marketing Management
MARCH 8, 2020
CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. B2B marketers can leverage AI in many other ways including identifying anomalies and predicting trends throughout the buying cycle. While B2B service companies are the top user of AI for content personalization (62.2%)?
Miller Heiman Group
NOVEMBER 1, 2019
The 2019 CSO Insights World-Class Sales Practices Study found that only 26% of respondents consistently use call planning tools as part of their enterprise sales strategy, compared to 74% of world-class sellers. Ensure That Your Customers Have a Consistently Positive Interaction in Every Channel.
The ROI Guy
FEBRUARY 20, 2019
Top 3 Sales Enablement Strategies for 2019 As you evolve your 2019 sales enablement strategy, here are three guidelines to help you enable more effective sales conversations: 1) Sales readiness is a necessary component of sales enablement Sales training and on-boarding are a priority for any sales organization for obvious reasons.
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