2021 Advertising Channels Study 
Sales and Marketing Management
FEBRUARY 24, 2021
If one of your goals in 2021 is to grow your online sales, you’re not alone. According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Content marketing generates more than 3x the leads as advertising and costs 62% less. and businesses were no exception.
Zoominfo
JANUARY 15, 2021
After a year like no other, here we are in 2021 still standing. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.
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Zoominfo
AUGUST 3, 2022
During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. 7% 250% Time period: Q4 2020 and Q1 2021 Bottom of funnel (BOFU) BOFU is the post-opportunity stage.
Connext Digital
FEBRUARY 5, 2019
Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.
Pipeliner
MAY 28, 2021
For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.
Pipeliner
JANUARY 21, 2022
from 2021). This trend was also actively used in 2021, however, this year promises new opportunities. Gamification helps specialists study the needs of target audiences, build connections, create demand, attract and retain customers, etc. Multi-Channel Marketing. How can you take advantage of multi-channel marketing?
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