Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention.

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users.

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel – Cons.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Go browse their channel for inspiration and advice!

6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Kinds of Digital Channels for Your Business.

Infographic: The journey to picking the right school

Velocify

In fact, we were recently asked to share our perspective and recommendations with Career Education Review in an article titled, Students Keep Changing the Channel; Be Sure Your Admissions Team Is Tuning Them Back In.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty creating a consistent, multi-channel customer experience. Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #2: Difficulty creating a consistent, multi-channel customer experience.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising.

The Domination of Mobile Ads: Statistics and Trends

Connext Digital

Many studies are seeing this trend, too. This makes mobile advertising a good revenue-generating channel for businesses. It goes without saying that advertising on these networks can put your brand, products, or services in front of billions of people. More Advantages of Mobile Advertising. Mobile advertising is unlike any other marketing strategy when it comes to geo-targeting and data-matching capabilities.

The Economic Collision of Customer Service and Social Media

Increase Sales

This past week I reached out to a local small business through a website that advertised handyman services. Additionally this study revealed that four out of 10 messages required an immediate response from the business.

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel.

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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them and be specific about the characteristics that make them similar to your target buyer: Publish a case study on your website.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Why You Need Social Influencers

Sales and Marketing Management

In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors.

The 4 kinds of promises you should never make to customers

Nutshell

A study by Accenture found that over 60% of companies who broke promises to consumers were serial offenders: Does this mean you should stop making promises to customers? A 2017 study by American Express found that customers who have a bad customer experience tell an average of 15 people.

6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. 78% plan to adapt or increase their use of cross-channel attribution.

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How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. Which channels?

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The Recruiter’s Guide to Web Analytics

Zoominfo

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels.

5 Ways to Generate More Webinar Leads

Zoominfo

Channels used to promote the webinar. Case studies: Why are case studies an effective webinar format? Case studies provide social proof that your product can deliver. Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads.

How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Information gathering can also be facilitated through surveys, looking at your site engagement, and social channel engagement. Otherwise read case studies and white papers, which many tech companies are more than willing to provide. Technology is essential in sales today.

How to stop losing customers in your sales funnel to your competitors

DocSend

You can’t afford to keep losing customers in your sales funnel after investing time, money, and other resources on inbound marketing and paid advertising to generate customers. A recent study shows that 40% of an e-commerce store’s revenue is created by 8% of its customers.

3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. Case study : Slack: Two weeks prior to launch, Slack co-founder Stewart Butterfield sent a memo to his development team.

5 Reasons Your Sales Reps Hate Their Jobs and What To Do About It

Openview

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. According to the latest study conducted by salesforce.com , a mere 20% of B2B sales teams are considered “high performing.”.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. We have dozens of case studies to illustrate it.

10 Webinar Metrics to Measure Success

Zoominfo

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site.

Make Buying Easier!

Partners in Excellence

We have endless amounts of data sheets, cases studies, presentations, and information about our products. Marketing helps us, both with the content and making vast arrays of information available through multiple digital and non-digital channels.

12 Smart Strategies to Speed Up Your Sales Cycle

Hubspot Sales

Focus on your highest-performing channels. There’s a reason companies don’t advertise certain products in newspapers anymore. Some channels just aren’t modern-day winners for featuring services or products. It’s important to check your channels regularly.

What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

We already had sales-channel saturation. Traditional sales channels like email, phone, and LinkedIn are extremely saturated at the moment. According to SalesLoft data from 2017, 37% of teams are using at least 3 of these channels in tandem, and 24% are using 4 channels.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

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The business of telling stories (and how to do it)

DocSend

Studies have shown the profound impact that stories have on our brain. The power of repetition is the bedrock of marketing principles like the “Rule of 7” or Thomas Smith’s Successful Advertising.

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2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps

Costello

This lead to the creation of our case study funnel, which allows us to make 3 new case studies, with print material and videos, each quarter.”. Our marketing team is happy because we’re able to see analytically which channels, campaigns, keywords, etc.

20 Important Quotes about Personalization in Marketing

Zoominfo

Recent studies show this trend is here to stay. Personalized marketing and advertising is not about sales. Today’s buyers live in a world of information overload. Every day, they see countless brand messages from companies competing to win them over.

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers.

How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot Sales

Recent studies show 5% of meeting attendees remember statistics and 63% remember stories. Sponsorship and advertising. Will your BDR work with or on the marketing team to develop paid advertising campaigns? And which channels will your strategy include?

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

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10 Most Popular Recruiting Articles in 2018

Zoominfo

In the face of this challenge, many companies and recruiters have turned to standardized job descriptions to advertise new openings. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ).

PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

I would imagine that the channels have changed. Sam Jacobs : When you’re talking about digital you mean AdWords, search engine marketing, Facebook advertising, Instagram advertising, maybe even Linkedin advertising.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

Advertise in some way, shape, or form. You need to research, study, and learn. You need to integrate the various channels used by modern consumers into one seamless experience. Additionally, having your own website gives you a channel that you own to promote your content.