What Does the CPRA Mean for Marketers’ Data?
Zoominfo
OCTOBER 5, 2021
Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect. Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising.
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