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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

In 2023, many sales organizations will focus on measuring and improving sales productivity. Read on to see some of the top sales productivity stats your organization must know and adapt to in 2023 and beyond. Forrester’s 2021 B2B Buying Study ). Forrester’s 2021 B2B Buying Study ). Forbes ) Rep time management Only 35.2%

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Discover the 15 Best Sales Podcasts of 2023

The Spiff Blog

That’s why we’ve compiled a list of the best sales podcasts of 2023. Lori Richardson, the acclaimed B2B sales strategist, now hosts the show, where she predominantly interviews saleswomen and entrepreneurs who work in a variety of roles and industries.

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Hit Your Sales Targets without Breaking the Bank in 2024

The Spiff Blog

With 2023 in the rearview mirror, business leaders find themselves reflecting on their Q4 results and simultaneously charting the course for the forthcoming year. B2B sales has an average turnover rate of 35% ( source ). Recommended reading: Discover the 15 Best Sales Podcasts of 2023 2. What does this mean for sales teams?

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts. They are very well-known for helping b2b lead gen teams optimize their inbound demand generation processes with intelligent lead routing capabilities.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market. RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale.