Sales and Marketing Management

FEBRUARY 8, 2021

We need to rethink what that person’s role is if so much more is moving through a digital channel. One chief marketing officer at a prospective client she had reached out to told her that he gets over 200 emails a day from vendors. That’s clearly unconscionable, but it doesn’t make Harris’ insights any less valid. “We

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Altify

APRIL 2, 2018

ERP vendors will typically sell to companies that have reasonably complex enterprise resource planning requirements. Usually selling to these companies means a long sales cycle, needing lots of resources, with arduous vendor approval, procurement and legal processes. So yes, size matters.

Ideal Customer Profile 40

Ideal Customer Profile Customer Telecommunications Segment 40

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. navigation, placement of content, imagery, etc.) co-registration, email list purchases, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Sales Hacker

NOVEMBER 13, 2017

This is how I usually feel when I give out my information after interacting with a vendor at an event or conference: They’re descending upon me like vultures on a dead carcass — wait, that’s really dark. After all, they were probably traveling and have a crazy inbox. Measure ROI & refine your process. Want a t-shirt?

Trade Show 78

Trade Show Follow-up Top of Funnel Buyer Persona 78

Hubspot Sales

JULY 18, 2023

Most people are planning at least one trip in the next six months while businesses are going back to organizing live events, and digital nomads keep traveling the world. Still, they can be roughly divided into two groups: Complementary services – think travel agencies, chauffeurs, wedding organizers, etc. As of 2023, there are 4.9

Hotels 70

Hotels Strategy Ideal Customer Profile Commission 70

Hubspot Sales

MAY 12, 2022

No matter what they're buying, prospects know they can get a similar product or service from another vendor. By presenting a distinct personal brand, you'll make it easier for your buyers to choose your company (and you) over another vendor. 5 Personal Branding Essentials. So you've set aside some time to work on personal branding.

Ideal Customer Profile 136

Ideal Customer Profile LinkedIn Hiring Hubspot 136

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find (or create) a list of sponsors and vendors going to the trade show. You can also advertise free demos or other promotions.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. You will have the opportunity to travel to amazing places, that you probably, otherwise, would have never chosen to go to. Melissa Murillo. Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Cience

JANUARY 6, 2020

This is also an area of marked departure from many marketing strategies that purport to be lead gen but cast broad advertising, PR, content marketing, event, or social media-based approach that is best defined by these wide-net strategies (read: wasted time, money, and effort). These aren’t interchangeable. They are buyer-centric.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89