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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision makers are often only interested in sellers that know exactly who they are and what they want. Streamlined lead qualification – Turning down leads won’t feel like such a hit since they don’t fit your ideal customer profile —higher conversion rates can mean less unqualified leads engaging with your brand.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision-makers are often only interested in sellers that know exactly who they are and what they want. Streamlined lead qualification – Turning down leads won’t feel like such a hit since they don’t fit your ideal customer profile —higher conversion rates can mean less unqualified leads engaging with your brand.

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The Demand Generation Strategy Guide

Zoominfo

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs).

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Best Lead Generation Strategies for Growing Your Small Business

LinkedFusion

Limited Budget Small businesses often have limited budgets and manpower to invest in improving the lead generation process. They typically have a constrained budget for marketing and advertising. You can hire freelancers or agencies to handle activities like content creation, social media management, and lead qualification.

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The Demand Generation Strategy Guide

Zoominfo

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs).