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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? B2B sales can be more complex than B2C in some aspects.

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Lead Qualification Process: A Step-by-Step Guide

Crunchbase

Sales lead qualification has always been a time-consuming and intensive process. Generating leads is a challenge in itself, then you must determine if that lead can be qualified as a sales prospect, which takes time, research and often connecting with leads directly. What is lead qualification?

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? B2B sales can be more complex than B2C in some aspects.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants.

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Increasing sales productivity – 7 steps to improving lead qualification

Sales Training Connection

Lead Qualification. Well, there are several possibilities, but let’s explore one that’s often overlooked – getting the team better at lead qualification. Because all the different role players impact the decision, it is useful to have a structure for making sure you have touched all the necessary bases.

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Is the MQL Dead? Nope.

Zoominfo

In this post, we dig into the ‘MQL,’ from how it works for qualifying quality leads to why the term is far from dead. What Is Lead Qualification in Marketing? Lead qualification is a system marketers use to understand how likely someone is to become a customer. Authority: the prospect is a decision-maker.

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