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The Power of Personalized Email Marketing in B2B Sales

SendBuzz

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect you target. Even though the end customers in B2B are other business firms, the decision-makers in those businesses are still human beings like you and me. What is B2B email personalization?

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The Power of Personalized Email Marketing in B2B Sales

SendBuzz

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect. Even though the end customers in B2B are other business firms, the decision-makers in those businesses are still human beings like you and me. What is B2B email personalization?

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover …. Joel Rosenblatt, Director, Computer and Network Security, Columbia University. Download now.

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The Top Ten Changes In Sales Over The Past Ten Years

Bernadette McClelland

So here are ten of the changes I have noticed and they are in no particular order: Competition in the past was contained to local or domestic vendors, in local cities and at margins that were typically healthy however with the introduction of technology, we have now become more of a global village.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model. Source Vendors like Bombora and Aberdeen can identify companies who are expressing intent but haven’t yet interacted with your site. However, they can’t give you details about the individuals doing the research. in revenue.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. Your digital ad network or other marketing tools may capture information about the visitor.

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The Biggest Sales Excuses You Need to Stop Making in 2018

Sales Hacker

We don’t have the right advertising. This sales cycle involves too many decision makers and obstacles. The prospect likes their current vendor. They were just soliciting proposals from competing vendors. B2B selling does need multiple points of contact and you may take that as an opportunity to grow your network.