No More Cold Calling
JANUARY 14, 2021
The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. The premier episode, The Gatekeeper Died: Why That’s a Good Thing , covers what I’ve been writing about for years: why you don’t have to worry about gatekeepers when you have a referral.
No More Cold Calling
DECEMBER 18, 2014
When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Gatekeepers are good at their jobs. Of course you would.
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No More Cold Calling
JULY 13, 2021
When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. I blame outdated lead-gen strategies, metrics, and leadership. Explain why you want to get a meeting with the decision maker, and learn about your prospect’s business and issues. Then, ask for an introduction.
Sales Hacker
APRIL 1, 2021
As long as you don’t hear about it, you know it’s working great.” — Jim Lee , VP Revenue Strategy at Outreach. “A Your Marketo button pushers.” — Chris Willis , Global Marketing Operations Manager, Integrated Marketing Strategies at Trimble Inc. The Gatekeepers.” — Gaylene Dickens , Salesforce Administrator at SecurityScorecard.
LeadFuze
DECEMBER 31, 2021
What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? We are going to go over some marketing channels and strategies, then take a look at how you should create your b2b startup marketing strategy the right way.
Hubspot Sales
AUGUST 21, 2023
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy?
LeadFuze
DECEMBER 31, 2021
We need better advertising in order to be successful. Value generation: Formulate a strategy to achieve your goals and ask for help from peers who are attaining their targets. The gatekeeper wont let me through the door to talk to the CTO. We need to work on our marketing strategy. Our Marketing Team Simply Sucks.
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