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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

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The Beginner’s Guide to Referral Marketing

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Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). The customers you reach out to first for referrals should be the ones who have demonstrated the most loyalty to your company. Keep in mind: a customer who doesn’t demonstrate strong loyalty might still end up giving a referral.

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Customer lifecycle & CRM: How CRMs impact marketing, sales, and customer service teams

Nutshell

This is when businesses should be advertising themselves as a solution. This means offering support, promotional and exclusive customer discounts, and any other incentives to encourage continued loyalty. Here, they can help promote your brand through word-of-mouth advertising and drive new leads to your business.

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Do You Want Ideas to Boost Sales and Grow Your Reselling Business?

Smooth Sale

An active presence on platforms such as Twitter and Instagram can help increase visibility among potential shoppers and promote special offers and discounts. Reach out to influencers in the resale industry with an established following and partner with them to promote your store or products. SEO & Paid Advertising.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

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Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Encourage your customers to create UGC by offering an incentive. Think about the last book you read or television show you watched.

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The Easiest Ways to Increase Your Profits Now

Smooth Sale

One of the easiest ways to do this is by offering promotions or discounts to attract more customers. You can also try upselling or cross-selling to existing customers or offering referral incentives to encourage customers to refer their friends and family. Increase Your Sales Increasing sales is another way to boost your profits.

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9 Customer Engagement Strategies to Help Improve Conversion Rate

SendBuzz

It is crucially linked with conversions, as engaged customers tend to form an unbreakable bond with a brand, leading to enhanced loyalty and increased conversion rates. Engagement assumes a paramount role in converting customers, fostering loyalty and trust, and ultimately boosting sales. But how can you achieve this?