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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71
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Meet the Spiff Team: Chapter Seven

The Spiff Blog

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. Yasmine Yacut, Social Media Specialist. She has experience in campaign ideation, social media, and executing content ideas where she brings ideas to life in her work and her other creative outlets on social media.

Meeting 72
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What is a sales pipeline and how to build it?

Apptivo

Data analysis of sales pipeline 6. As long as you’re careful not to spread your resources too thin, we always advise a combination of inbound and outbound demand generation strategies. Introduction 2. What precisely is a sales Pipeline? How does the sales pipeline work? How to prioritize using a sales pipeline?

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Appointment Setting Companies

OutboundView

Strategic Sales & Marketing has a lot of different services on their website including appointment setting, lead gen, email marketing, coaching, and social media management. Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing.

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SalesProCentral

Delicious Sales

Software (1035). Demand Generation (181). Social Media (2543). Media (2930). An example might be an analysis or testing process. Tools (2872). Sales Management (2614). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). Incentives (379). Outside Sales (81).

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Updated Alinean Social Media ROI Calculator - New.

ROI 45