B2B Demand Generation Software Workshop 
Sales Hacker
MARCH 1, 2024
The B2B playbook is changing. Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy. A similar trend exists in the B2B world, with audiences subscribing to a brand’s podcast or newsletter.
SalesFolk
JANUARY 26, 2021
I’ve been a B2B copywriter for more than a decade. I’ve written more than 10,000 sales emails that made over a billion dollars in revenue for many major B2B SaaS companies. Want to make sure you never miss out on my free advice and get invites to private workshops and training sessions? .
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The Pipeline
AUGUST 5, 2011
We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation. B2B Lead Generation Blog.
The Pipeline
JANUARY 13, 2012
I had a call from Bob, a director of sales with software company. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.”
The Pipeline
APRIL 15, 2011
Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Reply to this comment.
The Pipeline
OCTOBER 3, 2011
A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. Demand Generation. B2B Lead Generation Blog. The first encounter was with a CSR, who quickly tried to convince me that it had nothing to do with their (lack of) service, and was likely my router.
SalesLoft
DECEMBER 28, 2016
SaaStr is the largest community of people who like enterprise software on the planet. We are in the age of modern B2B, where marketing and sales need to partner together to serve the customer. Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships. Visit the event site here.
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