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Midsize Business Optimistic

Score More Sales

The businesses who participated all have annual sales revenues between $10M and $1B. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. participated. You can see more about the study here.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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3 Things Some Pundits Won’t Tell you about Cold Calling – Part 2

The Pipeline

On Monday, in the first post of this series , we defined “cold calling”, and looked at overlooked real opportunities for sales and revenues one misses when not including cold calling in their biz dev routine. The rule being that cold calling is a key and necessary (evil) part of successful B2B selling. ” I guess I am not alone.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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Webinars are Hot – Woosh! Plugin Automates the Details

Fill the Funnel

Webinars have finally come into their own as an effective marketing and lead-generation component for most B2B focused companies. The tool that I use the most, and recommend to my clients is GoToWebinar (GTW). is only the beginning of an entire line of tools for sales and marketing professionals. . Now Available.

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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

The first revenue-numbing fact is that 65% of a sales rep’s time is spent NOT doing what they are ultimately paid for—selling [1]. The second equally disturbing data point is that 74% of sales organizations have poor CRM adoption [2]. The bad news is that your sales organization likely falls within these two operational averages.

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Is Customer-Centric Selling Dead?

SBI

As my friend Jim Banks of Shadetree Technology likes to say, “Conversations are the ball-bearings that move deals through the sales process.” If customer-centric selling is about authentic, value-add sales conversations, how on earth could it be considered ‘dead’. Well said Jim! The answer is—not yet.

Customer 128