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Midsize Business Optimistic

Score More Sales

If those predictions are not enough, here are a couple more interesting ones for 2015: Fortune Magazine predicts that wireless charging of your mobile devices will become a reality in 2015 – led by Starbucks creating 200 cordless charging spots in the Bay Area and manufacturer Intel making new charging products coming out next year.

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3 Things Some Pundits Won’t Tell you about Cold Calling – Part 2

The Pipeline

The rule being that cold calling is a key and necessary (evil) part of successful B2B selling. I often ask the cold calling is dead crowd, what advice they would give a young and/or new territory rep, new to a copier, transport, wireless, telco, MRO, or other similar company, not the 10 years veteran, but brand new rep: cold call or not?

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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Webinars are Hot – Woosh! Plugin Automates the Details

Fill the Funnel

Webinars have finally come into their own as an effective marketing and lead-generation component for most B2B focused companies. The tool that I use the most, and recommend to my clients is GoToWebinar (GTW). is only the beginning of an entire line of tools for sales and marketing professionals. . Now Available.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

With the advent of new mobile technologies like location reporting, high-speed wireless connectivity, along with cloud computing, new approaches for capturing data are appearing that are better suited for mobile sales teams. If your sales organization is highly mobile, CRM may no longer be the best tool. No more keyboard!

CRM 133
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Is Customer-Centric Selling Dead?

SBI

Studies show that on average, 35% of a B2B sales rep’s time is spent “selling.” Efficiency-centric selling would be defined as the operational imperative that marketers, reps, and managers have the right tools and processes in place in order to be the most productive. The answer is—not yet. Nancy can be reached at 916-596-3035.

Customer 128