Sales Hacker
DECEMBER 14, 2022
Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Motivations.
Highspot
JANUARY 4, 2024
Key Elements of an Effective Sales Training Program Sales training is necessary for both B2B and B2C sales reps. Sales Collateral and Tools Create Sales Collateral: Develop visually appealing and informative sales collateral, including brochures, presentations, and product guides.
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Hubspot Sales
MARCH 3, 2022
Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior.
Cincom Smart Selling
JUNE 9, 2016
It comes up almost every time you discuss B2B versus B2C selling. We are conditioned now to avoid human interaction in the B2C world, and the fact is, we are moving in that direction in B2B. Not just B2C anymore. Do you have marketing automation tools at work building visitor profiles? We’ve all heard it many times.
Showpad
JUNE 3, 2019
While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. Showpad’s augmented reality sales tool. Augmented reality examples in sales & marketing.
The Brooks Group
MARCH 23, 2020
In the scramble to adapt to the so-called “new normal,” outcomes such as social distancing, working remotely , stock market volatility, spending cuts, and uncertainty have rendered useless the 2020 go-to-market plans for business-to-business (B2B) and business-to-consumer (B2C) companies alike. 66 percent are restricting corporate travel.
Gong.io
JULY 5, 2022
While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed. Image Source ). Image Source ). What are your buying decision criteria?
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