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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Should Marketing Offer Incentives for Referrals?

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

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No One Wants Your Cold Calls

No More Cold Calling

Those ploys might work in the B2C space, but it smacks of a product push and commodity sale in the B2B space. If your answer is the latter, ensure sales reps are trained how to ask, and that they’re measured and incented based on specific referral activities. Buy before this offer runs out.” Don’t miss out on this special promotion.”

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

Facebook was still your favorite social network (unless you were cool and an early adopter of Instagram) and no one knew who Evan Spiegel was. Lastly, there is an incentive for sales reps to take their time. Do you realize how much has changed since 2011? Uber had only just launched (and it was called UberCab ). I don’t think so.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot Sales

Commission Detachment : While money is always a powerful incentive in sales, reps must also genuinely want to help prospects. Learn the ropes with this podcast, which focuses on using LinkedIn, Twitter, Facebook, and Google+ to prospect, qualify, and close. This episode covers techniques for balancing your motivations. Sales Gravy.

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TSE 1236: The Next Wave: Customer-Facing Solutions

Sales Evangelist

Different teams can have their own incentives and may not be completely aligned with the company’s goals. The breakdown of the decision-making power between the marketing team and the sales team is the reason why B2B may not be as effective as B2C. It takes a long time for people to adapt to the changes.

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How to Build a Sales Process: The Complete Guide

Nutshell

Tailor your sales process to your industry “The process should always focus on the customer, and customers can be very different across industries, whether you’re a B2C healthcare organization or a B2B infrastructure company,” says Jacco vanderKooij, founder of Winning by Design and author of Blueprints For A SaaS Sales Organization.