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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. What is a Lookalike Audience?

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 100
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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”. Get those referral introductions!

B2C 237
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The Best Social Selling Channels to Use in 2023

Hubspot Sales

Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. And B2C salespeople report discovering new prospects most effectively through Facebook. However, it is trusted 24% less than Facebook, so devoting time to building trust with audiences is essential.

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Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

In fact, more than a quarter (27%) of B2C sales reps report using social media shopping tools to reach customers. This trend is picking up traction amongst B2C businesses. Instead, your interactions should be thoughtful, timely, and personalized. Leveraging social media shopping tools in the sales process. Over to You.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. Video Content Won't Be Just for B2C Brands Videos are everywhere. This trend is not just for B2C brands — it also applies to B2B ecommerce.

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