Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Hubspot Sales

DECEMBER 26, 2023

That said, my focus today is on showing best practices for using X as a selling tool. You can present long authority content like a researched case study and personality pieces like an online journal.” It’s true whether you’re in B2B or B2C. So yes, use X as a one-to-many marketing tool to scale your reach and build authority.

Twitter 88

Twitter Margin Social Media Ideal Customer Profile 88

Pipeliner

JANUARY 5, 2023

In addition to being an incredibly flexible, robust and intelligent CRM sales automation tool, it has an accompanying theory for the empowerment of salespeople. Together, the tool and the theory make for a unique dynamic combination offered by no other CRM vendor. Pipeliner is a CRM product without equal. Meaning in Sales.

Networking 94

Networking Call-back Top of Funnel CRM 94

SalesLoft

AUGUST 6, 2014

The categories of on-boarding that are essential to an SDRs success are: team culture, technology tools, process implementation, significant time spent with role-playing, and getting comfortable with the offering. Provide these tools, training and support to your SDRs so that they have the resources to be successful.

Hiring 52

Hiring Coremetrics Omniture LinkedIn 52

Sales Training Connection

AUGUST 1, 2016

You have about an hour before reaching Nepenthe so you have downloaded a presentation from the Holographic Sales Training Journal about the present trends in sales training by Dr. William Beckett the Vice Chancellor of the Sales Domain for the Deep Learning Institute. Computer Company.

Training 50

Training Lead Rank Trends Ideal Customer Profile 50

SalesLoft

MARCH 9, 2016

Gary Vaynerchuk (or, better known as, GaryVee) is a New York Times and Wall Street Journal Best-Selling author, investor, public speaker, and serial entrepreneur. One thing that I’ve learned about B2B is it’s easier than B2C because you fundamentally know the person you’re selling to. Intent matters.

Social Media 52

Social Media Journal B2C Engineering 52

Pointclear

MAY 2, 2012

He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social media—very large increases in spending and planning for this year.” And we haven’t figured out how to connect the dots and say what generates revenue.”

Social Media 180

Social Media Media Inbound ROI 180