Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

SBI

OCTOBER 1, 2014

Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Use Act-On for all your online marketing campaigns. Phone, email, SMS and other channels are the lifeblood of inside sales. Act-On ToolSkool. Aventioninc. Bloomfire ToolSkool. CallidusCloud.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Emissary

NOVEMBER 4, 2021

The output is fully new web pages, new collateral, and vertical case studies. Build a one-to-many ABM campaign aimed at a vertical. Equip your outbound team with vertical oriented lists, email copy and collateral to multiply impact by combining inbound and outbound activity. Vertical marketing best practice #5.

Marketing 52

Marketing Strategy Collateral Case Study 52

InsightSquared

APRIL 14, 2021

With most sales engagements occurring in digital channels, all the data can and should be used to take action. . This piece of collateral leads to a lot of conversions, so how can we leverage it more? Static Account Properties: region, territory, owner, custom properties, etc. Has it been a week since the last inbound email?

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129