The Coming Death of the Cold Sales Call (2 Reasons Cold Outreach Is Changing Forever)
Sales Hacker
JANUARY 13, 2020
The cold sales call is a phone call made to a potential prospect out of the blue. It takes an average of 18 call attempts to actually reach a prospect. They create detailed user profiles from all online and offline data sources and use predictive analytics platforms to point out likely prospects. Less cold than ever before.
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