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9 Can’t-Miss Customer Service Conferences in 2019

Lessonly

Instead of just reading the next best-selling book or checking out another “latest trends” report, customer service conferences provide an unparalleled opportunity to learn exclusive and valuable knowledge. Speakers: Each event will feature a variety of speakers from keynotes to customer panels. Smart Customer Service.

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How Sales Specialists Help Reach Your Customers

Sales and Marketing Management

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. Just consider the following: Customers are actively avoiding salespeople. Vendor businesses therefore need specialized staff that understand where customers are searching for information.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

A recent McKinsey study of mobile SaaS startups found that 47% of those that focused on vertical markets had an average revenue per app installed of more than $500, compared with just 15% of horizontally-focused startups. This involves utilizing industry-specific language, examples, and case studies.

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What Are Customer Touchpoints? (Plus How to Identify Them)

Nutshell

Customer touchpoints are usually documented chronologically in a customer journey map. Doing so helps marketing, sales, and customer service teams identify what stops prospects and customers from proceeding with their journey. These touchpoints happen in channels where customers find you, including: 1.

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B2B Event Lead Generation – Guide

Cience

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Just like any other business process, mastering conference networking is impossible without understanding current industry trends. Event Lead Generation.

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Sales Enablement 101: How to Boost Your Team’s ROI Right Now

Crunchbase

Studies show consistently that enablement strategies in sales yield results. There are also correlations with better training outcomes, superior customer relationships, and the achievement of broader business goals. In one study, 37 percent of employees reported leaving their firms due to a lack of career growth.

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How to create an effective sales plan: Tips and examples

PandaDoc

It includes a thorough analysis of the customer segments , including their demographics, psychographics, and buying behavior. The plan also outlines the sales channels that will be used to reach these customers — such as online marketplaces, social media, or brick-and-mortar stores.