Sales and Marketing Management

NOVEMBER 4, 2019

Sharing useful, educational material engenders trust because it’s not a sales push; it genuinely serves the readers’ needs. People will want to hear from you if you send them the right content, in the right channel, at the right time. So show your audience what’s in it for them.

Face-to-face 136

Face-to-face Channels Intent Construction 136

LeveragePoint

OCTOBER 15, 2018

Last week I attended Gartner’s Sales & Marketing Conference where I joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. Customers are looking for helpful information from marketing and sales to complete these jobs.

Conference 22

Conference Marketing Buyer Channels 22

LeveragePoint

OCTOBER 9, 2018

This week I’ll be “reporting” live from Gartner’s Sales & Marketing Conference in Las Vegas! Historically, we’ve thought about B2B buying as a linear progression: moving from digital marketing to in-person sales meetings. How do we construct a Buyer Enablement ecosystem?

Conference 20

Conference Marketing Construction B2B 20

LeadFuze

JANUARY 14, 2021

Appointment setting is a sales development activity where specialized reps follow-up on top of funnel leads or do cold calling. An appointment setter’s goal is to schedule a sales meeting between a potential client and a closing sales representative. The marketing and sales team are swamped.

Lead Generation 52

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 52

KO Advantage Group

DECEMBER 2, 2021

Influencers will begin to show up in areas surrounding industrial manufacturing, energy services, commercial construction, and agriculture, just to name a few. There are now more people than ever contributing, or just “listening in” to plenty of online forums, communities, Reddit channels, and Slack groups. 20-minute meetings.

Trade Show 62

Trade Show B2B Hiring Social Media 62

Mindtickle

JUNE 21, 2023

Business Development Representative (BDR) A Business Development Representative (BDR) is a sales professional responsible for prospecting, qualifying, and generating new business opportunities for a company. It involves the sale of products, services, or information directly to end-users or customers for their personal use or consumption.

Lead Rank 52

Lead Rank Top of Funnel Lead Scoring Sales Qualified Lead 52

Bigtincan

DECEMBER 8, 2021

Sales teams use Highspot primarily for three reasons: sales enablement, sales coaching , and content management. Highspot has been around for nine years and has many loyal customers, but there are also many Highspot competitors in the sales enablement space. Tabs contain one or more channels.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59