Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)
Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Strategic Sales Team Restructuring Harris didn’t stop at marketing transformations. CEOs should consider how their sales teams are structured to best meet the diverse needs of their clientele.
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