Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone
Cience
JULY 9, 2020
In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. The cold calling technique takes its origin from door-to-door sales. Meanwhile, according to this study , only 50% of decision-makers get a second call. Cold Calling Facts.
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