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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

Channels 187
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The Fatal Sales Leadership Presumption within LinkedIn

Increase Sales

LinkedIn is one of the best channels for discovering leaders especially if your decision makers are in sales leadership roles. ” There does continue to be this fatal sales leadership presumption by many LinkedIn Members. Sales Buying Rule #1 – People buy from people they know and trust.

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(3:47 Video) “Collaboration in Sales: The Key to Success”

Steven Rosen

Effective communication and collaboration across the buying team are necessary in large organizations, where multiple stakeholders are involved in decision-making. Sales leaders must ensure that clear communication channels are established and everyone is aligned on customer needs.

Video 156
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Jeb Blount (Sales Gravy) Jeb Blount is the bestselling author of eight popular books including Sales EQ, Fanatical Prospecting , People Buy You, and People Follow You.

Channels 100
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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Demand generation is programmatic.

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The Demand Generation Strategy Guide

Zoominfo

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”