Channels Demand Generation Influencer Study 
Zoominfo
NOVEMBER 1, 2018
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?
Zoominfo
NOVEMBER 1, 2018
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).
SBI Growth
JULY 7, 2013
Two years have passed since the SEC published its Customer Purchase Decision Timeline study. A BPM provides the marketing team a blueprint for effective demand generation and lead management. The key to a successful marketing strategy is influencing the early stages of the Buyer’s Journey. And the trend continues.
SBI
FEBRUARY 25, 2020
Personalize messaging and content in omni-channel marketing. all forms of peer experience and influence. Peer recommendations are influencing more than 90% of all B2B buying decisions. The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. Account-based marketing (ABM).
Tenfold
AUGUST 30, 2017
There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.
DiscoverOrg Sales
SEPTEMBER 5, 2018
Popularized by author Daniel Goleman in his 1995 best-selling book by the same name, emotional intelligence is nothing more than our ability to recognize, understand, and control our own emotions as well as to recognize, understand, and influence the emotions of the people that we deal with. Get the Complete Study. Have a good day.
Expert insights. Personalized for you.
204 
Let's personalize your content