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How to Use Email Automation to Nurture Prospects

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Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Set up behavior-based triggers that notify sales teams of prospect engagement.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Understand each stage of your customer’s journey for these audiences.

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Content Is King (and Queen): Crafting Content That Nurtures Leads & Wins Clients for Agencies

BuzzBoard

Understanding the Importance of Content Marketing for Lead Nurturing in Digital Marketing Agencies Underestimating the significance of content marketing in lead nurturing at digital marketing agencies is a high-priced error. It’s critical to comprehend and capitalize on this potent tactic.

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The Demand Generation Strategy Guide

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Messaging, distribution, reach and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. The goal is to target the right prospects, as well as bring them along the buyer’s journey. What is Demand Generation?

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The Lead Generation Strategy Guide

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Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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4 Critical Door-to-Door Sales Lessons for Marketers

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A successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with. Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. How long were they on your site?

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Never assume you’re reaching your audience by simply having a podcast or by promoting your podcast on social channels. Doing this also allows you to understand which channels drive new downloads.

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