Remove Channels Remove Email Marketing Remove Everest Remove Examples
article thumbnail

An Antispam Masterclass for Great Email Marketing

Appbuddy

Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic.

article thumbnail

The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Most also communicate directly with prospects and clients via email. A domain name that people can read and remember is the all-important link between the two channels. . We’ll use our own website as an example. Take, for example, “everest.validity.com.” Take, for example, “everest.validity.com.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations.

article thumbnail

Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What kind of impact does spoofing have?

Everest 98
article thumbnail

Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

article thumbnail

Ethical & Exceptional Email: How to Rank Top for Both

Appbuddy

This feeds into their email messaging—their most important channel—and Sarah showed examples of the clever automated email messaging that is generated. This is where our partners at Validity come in—Everest has been a game changer for us.”

Everest 52
article thumbnail

Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain

Everest 52