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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Email marketing, branding, and domain use . Recall where they signed up to get your messages .

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. To make up the difference, they may rely on inaccurate, fabricated, or unrepresentative data, such as panel data, to track certain metrics. They’re leaders, not followers.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. To make up the difference, they may rely on inaccurate, fabricated, or unrepresentative data, such as panel data, to track certain metrics. They’re leaders, not followers.

Everest 52
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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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Celebrating the 50th Anniversary of Email

Appbuddy

Since September, global open rates have risen following the introduction of Apple’s Mail Privacy Protection (MPP). However, the increased email volume meant that total website traffic from the email channel was still considerably greater. But there are always new challenges, even for tried-and-true communication channels like email.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Marketers need a more effective plan. .

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.