Agreeing To Disagree May Work at the Thanksgiving Table, But Not in Business
Sales and Marketing Management
NOVEMBER 20, 2017
Most families are likely to adopt an “agree to disagree” policy in an effort to keep discord off the festive table. For example, in the classic marketing organization structure, many different people own many different pieces, such as demand programs, PR, content or digital channels or what have you. Match up incentives.
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