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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. What do profit-maximizing companies do with cost centers?

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Lead Rank 211
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Lead Rank 130
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers.

Margin 112
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The Importance Of A Balanced Inventory Management System

Smooth Sale

NOTE: Mariana Vieth is Director of Marketing at WSI , provides today’s insightful article, ‘The Importance Of A Balanced Inventory Management System.’. Small e-commerce and retail businesses face many issues in their industries, ranging from marketing to resolving customer complaints. Processed with VSCO with c9 preset.

System 78
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Everything You Should Know About Sugar Partner BrainSell — But Didn’t Think to Ask

SugarCRM

When talking to successful Sugar customers , there’s one question we love to ask: . What advice do you have for other companies looking to enhance their customer experience technology? They help companies thrive by solving business challenges with expert guidance, consulting and technology services.

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The Ultimate Guide to Price Optimization

Hubspot Sales

Optimizing your price requires this information: Customer survey and behavior data. Geographical market specifics. You also need to understand your market and industry trends. This includes both qualitative and quantitative data to figure out how much customers will pay for your product or service. Operating costs.

B2C 110