How LANXESS masters content management with sales enablement technology
Showpad
MARCH 8, 2023
The core of the problem is that sales and marketing departments work in silo from each other. As a result, more than 65% of marketing content goes unused. All that wasted time and effort is enough to break the heart of any marketer (or CFO). Content chaos is a challenge many companies face. But it’s not the only step.
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