Remove Collateral Remove Customer Service Remove Education Remove Prospecting
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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

Lectures to salespeople fail to produce empowered and educated salespeople who are better able to close sales. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Not so fast. Why sales enablement matters.

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Sales Enablement: Marketing and Sales Alignment by Design

SBI

This worked fine until products became more complex, buyers became enabled to self-educate, and buying committees grew. More deals are lost to no decision than ever before as buyers are frustrated and unable to deconflict all the information they find via self-education—all while holding vendors at arms’ length until they’re ready to engage.

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Why You Want to be a Teaching Organization Not a Sales Organization

A Sales Guy

Does your sales playbook contain unique industry information your sales people can use to educate their prospects? Does your sales playbook contain tools your sales people can point prospects to like video’s, eBooks, and white papers that would help prospects better understand HOW to tackle the challenges they are facing?

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A Sales Enablement Guide to Winning More Deals

Pipeline

Your technology stack includes lead forms, lead qualification, prospecting, email, and CRM management tools. Sales content: this type of information is designed to persuade customers to buy. Marketing creates educational content; this attracts subscribers and prospects. why customers leave, (b.)

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The Ultimate Guide to Channel Sales

Hubspot Sales

The process of finding partners is almost identical to finding prospects: First, you need to define what an “ideal partner” looks like. Components of an ideal channel sales partner: Complementary solution: The partner’s product or service would fill a gap in your offering or help your customers use your offering more effectively.

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The Ultimate Guide to Objection Handling: 40 Common Sales Objections & How to Respond

Hubspot Sales

Every prospect you speak to has sales objections, or reasons they’re hesitant to buy your product. Objection handling is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that alleviates those concerns and allows the deal to move forward. I hate you.".

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

They provide partners with priority email and live chat support, educational resources, and a dedicated newsletter, along with a partner listing in their Experts Directory. Higher-tier partners also receive free sandbox access, joint collateral, a dedicated Partner Success Manager, and more. MailChimp’s Email Automation Platform.