Janek Performance Group

AUGUST 23, 2023

For one thing, uncertain times mean tighter budgets and more decision makers. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Collateral stays with buyers when meetings and calls end. Of course, avoid the hard sell.

B2B 62

B2B Case Study Collateral ACT 62

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

PandaDoc

APRIL 20, 2022

The features built into advanced targeting tools like LinkedIn Sales Navigator can help you find contact information for key decision-makers and figure out how best to target them. Go through ROI calculators, champions in the sales process, time-based incentives, confirmation questions, and so much more. Get the eBook.

Outbound 98

Outbound Top of Funnel Strategy Ideal Customer Profile 98

SBI

OCTOBER 1, 2014

Transform your marketing & sales results with marketing automation, territory optimization, mobile learning, sales enablement, configure price quote and incentive compensation management, all in one suite, all in Salesforce with CallidusCloud. @CallidusCloud. CallidusCloud ToolSkool. ClearSlide. ClearSlide. Video Not Yet. KnowledgeTree.

Vendor 139

Vendor Twitter InsideView InsideSales 139

HeavyHitter Sales

MARCH 22, 2012

As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. In this case, they are trying to determine the principles, standards, incentives, and priorities of the key decision makers. However, you will select only one product.   6.

Analysis 146

Analysis Acxiom Face-to-face Revelation 146

PandaDoc

MAY 26, 2022

Ask yourself: What incentive are your competitors offering? It’s a hands-on process that requires personal time and effort from decision-makers with a clear vision for the business. That includes everything from sales planning documents to contracts and invoices and other sales collateral. Research your competition.

Strategy 52

Strategy Buyer Persona Top of Funnel How To 52

Sales Hacker

JULY 17, 2018

Every account — and the decision makers who lead it — is treated as a market of one. Major purchases require the tiered approval of several decision makers. These personas represent the key stakeholders, influencers, and decision makers at your target enterprises. are unusually high.

Ideal Customer Profile 54

Ideal Customer Profile Account Decision Maker Buyer Persona 54