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Hard for you to say you’re sorry?

Sales and Marketing Management

Turns out, the inevitable customer crisis can become one of your best opportunities to deepen customer commitment?—?if The Service Recovery Paradox has been well documented in consumer settings, but only recently validated for the B2B environment. The inevitable customer service failure needn’t incite panic or dismay.

Loyalty 234
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How to Grow Sales with No Selling!

Closer's Coffee

Customer Experience. Only extraordinary customer experiences are genuinely appreciated. Compare your customer service to the competition. Truly unique customer experiences can make the difference and cost next to nothing to create. Look around at your waiting area; check wait times for service. Start Today.

Remedy 71
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Dramarama: Coach Your Customer Experience Team From Surface Acting to Deep Acting

Miller Heiman Group

Customers who reach out to service teams have specific emotional needs—and a study that we recently conducted online with 5,500 global consumers confirmed that customers expect service employees to display a specific emotion in response to their issues. Give a New Meaning to Service With A Smile.

ACT 86
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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Sales reps run into trouble when they try to go into a call totally cold. Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The Company’s Twitter Account. An amateur trumpet player?

Research 127
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Ask for your customers' feedback and act on it.

Margin 103
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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

By reading further, you’ll uncover various strategies to harmonize your sales and marketing endeavors with the precise needs of your customers. Customer personas are imaginary or mostly imaginary characters created to represent and evoke a specific kind of customer. What Is a Buyer Persona?

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Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office

Mindtickle

In search of greater levels of sales efficiency and customer engagement, organizations have spent the last 20 years implementing myriad new technologies. Sales Readiness Systems: Data-Driven, Automated Capabilities Evaluation.