The Pipeline

OCTOBER 19, 2012

High tech sales tactics have become important over the past couple of years because so many people have moved such basic parts of their consumer life online. Print is still one of the more common ways that companies offer coupons and discounts to their customers. This of course is an important part of marketing and sales.

Fashion 293

Fashion Small Business Small Business Hiring 293

The Pipeline

MARCH 6, 2012

In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. Demand Generation. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JULY 15, 2011

Discounting works on the Internet, too – but be careful. Discounting price also discounts value. Be careful about a blanket discount that can reduce the perceived value. This is one way in which discounting can work – sign up before midnight tonight to get 35% off. Demand Generation.

Pipeline 243

Pipeline Twitter Discount Hiring 243

The Pipeline

NOVEMBER 11, 2011

And they always needed to, because clients had figured out that if they wait to the last week of the month, the company would cave in a sell at a discount. Demand Generation. Selling to Consumers. They followed up in a week, and again a week later if they needed to. Book Notice. Book Review. Business Acumen. Cold calling.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

The Pipeline

JULY 18, 2011

Every December the “Leadership”, would roll out the same special offer, an annual subscription for $30,000 if the customer committed before the all-important year-end, a $6,000 discount for those who bit. The other obvious lesson learned was not to sell at a discount. Demand Generation. Selling to Consumers.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

The Pipeline

JANUARY 13, 2012

If you spend the last week or 10 day of a quarter “closing”, limiting or skipping all other aspects of the cycle, what will you close 10 weeks after the quarter: Discounted deals. Demand Generation. Selling to Consumers. Haven’t a clue. What’s in Your Pipeline? Tibor Shanto. Book Notice.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

Hubspot Sales

APRIL 6, 2020

Demand Generation. Such techniques can include the now or never close, “If you commit now, I can get you a 20% discount,” or the question close, “In your opinion, does what I am offering to solve your problem?”. Keeping a list of proven, go-to closing techniques will help salespeople routinely win deals.

Webinar Metrics 118

Webinar Metrics Strategy Hiring Hubspot 118