Customer Service Decision Maker Marketing Retail 
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?
Hubspot Sales
APRIL 6, 2023
Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.
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Zoominfo
JANUARY 31, 2018
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?
Highspot
DECEMBER 5, 2023
It involves understanding your team’s unique strengths and the specific needs of your market. These could range from increasing revenue to expanding market share or improving customer retention. Map Out Each Stage of the Buyer’s Journey Align your sales process with your customer’s buying journey.
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Unfamiliar with the term?
LeadBoxer
MARCH 28, 2021
Millennials operate very differently when making purchase decisions. For example, a Baby Boomer may call a retailer while a Millennial would rather surf the web before calling. Additionally, it involves an assessment of the industry, competitors, and other market variables. Furthermore, mobile messaging boosts customer loyalty.
Sales Hacker
JUNE 3, 2021
automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. accounting or legal services). Marketing vs. sales. However, once the client is on board, the focus shifts from marketing to managing sales. B2B vs B2C CRM Software.
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