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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

Trends 102
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How to Create a Structured and Scalable Sales Process

Highspot

Understanding your ideal customer profile, buyer personas, needs, pain points, and buying behaviors is the foundation for crafting a sales process that resonates with them. Map Out Each Stage of the Buyer’s Journey Align your sales process with your customer’s buying journey.

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List Segmentation: The Key to Email Marketing

Zoominfo

Here are some common ways email marketers choose to segment their email lists: Industry or job function: If your company offers a variety of products or services, it’s likely that the people on your email list work in different industries or departments. One is a decision maker and one is not.

Segment 219
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B2B Sales? They Could Be Called B2P Sales! | Sales Motivation.

The Sales Hunter

Retail Sales Trends. Never allow yourself to only have relationships with the decision maker and the users. The reason to have the relationship with people above the decision maker and user is because the remote influencer’s power typically lies with the relationship they have with the more senior person.

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Customer Engagement Strategies for Millennials

LeadBoxer

Millennials operate very differently when making purchase decisions. For example, a Baby Boomer may call a retailer while a Millennial would rather surf the web before calling. It turns out that more and more Millennials are making key B2B buying decisions. Understand the Modern B2B Buyer Journey. Requires no apps to download.

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The Marketer’s Guide to Email List Segmentation

Zoominfo

If segmenting by job function consider the different departments you serve — like sales, marketing, customer service, or IT. For industry think about the different types of businesses you work with — like retail, hospitality, or banking. One is a decision maker and one is not.

Segment 130
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2C clients are buying a product or service directly from you, which in most cases is for their own use. automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. accounting or legal services). Reporting and analytics.

B2C 74