Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)
Alice Heiman
DECEMBER 12, 2023
Have you ever wondered why, despite having amazing products, customers still struggle to understand your company’s value? She emphasizes that most companies have positioning, but it’s not deliberate, leading to misalignment and missed opportunities. This podcast is a must listen and her books are both must reads.
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