Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)
Alice Heiman
DECEMBER 12, 2023
Have you ever wondered why, despite having amazing products, customers still struggle to understand your company’s value? The episode underscores the common disconnect between how companies perceive their products and how customers understand them. This podcast is a must listen and her books are both must reads.
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