DiscoverOrg Sales
FEBRUARY 21, 2018
On-demand Webinar: How to Maximize Your Trade Show ROI. I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). How to find and identify the decision makers within the companies. Connect with prospects in the moment.
Product Management University
FEBRUARY 2, 2023
What action items and artifacts are required to maximize revenue from these solutions? The goal of the product marketing roadmap is to maximize short-term revenue (this year) from existing solutions while the goal of the product roadmap is to drive future growth (later this year and going forward) from solutions that have yet to be built.
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Emissary
JUNE 6, 2022
With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.” This expense puts pressure on ABM leaders to maximize their programs’ ROI. However, just having an ABM program isn’t enough anymore.
Sales Hacker Training
MARCH 14, 2023
Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.
SugarCRM
JUNE 6, 2023
Most companies struggle with the lack of real-time customer data that can be leveraged by sales teams and decision-makers within enterprises. Simplify Supply Chain Management Manufacturing companies usually have complex customer supply chains, from demand generators to material specifiers, fabricators, and distributors.
Zoominfo
MAY 11, 2021
“With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Once you have a list of relevant accounts—let’s say 500 of them—identify the key decision-makers at each of those companies.
Zoominfo
MAY 11, 2021
“With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #1: Target (and reach) key decision-makers. Let’s say you want to go after key decision-makers in your campaign.
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