Decision Maker Incentives Software Study 
Zoominfo
JULY 1, 2018
We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.
Janek Performance Group
FEBRUARY 7, 2023
Inadequate technology and resources: Sales teams need access to the right tools and resources to be effective, such as customer relationship management (CRM) systems, sales enablement software, and market intelligence data. Inadequate motivation and incentives: Sales teams need to be motivated and incentivized to perform at their best.
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Crunchbase
MAY 19, 2023
Using Crunchbase’s contact data and engagement suite , you can access a list of contacts at the companies included in Crunchbase’s database and easily identify the decision-makers most relevant to you by filtering for job title, level, department, name and more. Luckily, sales automation software can help.
Chili Piper
NOVEMBER 21, 2018
This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. Second, that HBR study is actually often misquoted. While the study audited over 2,200 companies, that was only to measure the amount of time it took for those companies to respond to their leads.
The Spiff Blog
FEBRUARY 24, 2023
If you sell software to small businesses, you can anticipate and prepare for objections related to product complexity and pricing. To be clear, you feel like our software would take too long to deploy, is that accurate?” Would it be helpful to see case studies we’ve done with companies similar to yours? Let’s look at an example.
Cience
NOVEMBER 6, 2019
Power study, U.S. A study of millions of messages on platforms like Twitter, Yahoo and others found that more than 90% of the messages did not diffuse at all, about 4% were shared only once, and less than 1% were shared more than seven times. Companies that sell software-as-a-service (SaaS) are a good example.
Nutshell
AUGUST 28, 2023
Presenting Whether you’re doing an on-site demonstration for a potential client or using video conferencing to present a software solution, presenting is your sales team’s opportunity to lay out a compelling, personalized case for how your product or service will fulfill the prospect’s immediate needs.
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