Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine. She is an avid traveler and loves to cook and be outdoors.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. On the other hand, we saved on travel expenses for the handful of employees needed to staff the event, along with the booth set-up costs.
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Vendor Neutral
JUNE 15, 2021
Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make Customer Value a strategic, competitive asset by delivering the first enterprise-class platform for Value Management.
DiscoverOrg Sales
APRIL 23, 2019
We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.
Igniting Sales Transformation
FEBRUARY 11, 2019
With over 100 speakers and 40 track sessions, their annual Women’s Breakfast and a performance from Grammy winning band Blues Traveler, this conference is not one to miss. An accomplished marketing executive, Sloan has deep expertise across customer experience, product marketing, demand generation, and communications.
The Pipeline
AUGUST 5, 2011
FlightTrack Pro – One of the biggest pain points in a traveling profession is, you guessed it, traveling! It allows you to sync your travel itinerary, and then sends you push notifications about any changes with itinerary – delayed flights, change of gates, etc. Demand Generation. Soonr is $9.95/user/month
Sales Hacker
AUGUST 7, 2020
Enterprise Sales. Allied Air Enterprises. Hewlett Packard Enterprise. Enterprise Account Executive. Intrado Enterprise Collaboration. Alcatel-Lucent Enterprise. Enterprise ENGR Business Development. So here’s the list, in no particular order. Leadership. Sales Development. Sales Growth. Leadership.
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